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Mahindra XUV 500
To me, the most impressive superhero is Hulk. And he has a cult identity that no one else has ever had. Despite the not-so-successful films, he still remains the one when it comes to pure muscle. And...
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Mahindra’s foray into Pulsar territory
From Mahindra comes a new bike that is so radically designed only Italians could have done such a brilliant job. Mahindra Mojo might throw you off when you hear its name, but it has an opposite effect...
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Mahindra Ssangyong Korando ; Mahindra’s new premium weapon
Everyone came to know when the Tatas bought Jaguar and Land Rover from Ford. Not many knew when Mahindra decided to buy Ssangyong (you pronounced it wrong again!). Well, it’s a South Korean company...
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Mahindra Navistar MN 25 : Desi Boy!
Mahindra has traditionally been in LCV’s, & when they tied up with Navistar to bring the big machines here, the game play was pretty obvious and hence the MN25. The Partner : Navistar, the name of...
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The (Failed) Story of Logan in India: A Frenchman’s Take!
Blog-post by a French Business Student in India trying to understand the fall of a product which worked very well in Morocco, Russia, Iran and Colombian markets but tanked in India! Everyone remembers...
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Mahindra Quanto : Ugly ‘or’ Pagli
Ugly or Pagli was this Mallika Sherawat movie which was a rip off of a very regular but somehow very popular Korean movie ‘My Sassy Girl’ Case in point is the way Mahindra has thought about the whole...
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Understanding Automobile Dealerships : Nikunj Sanghi
As automobile enthusiasts, we are always excited by a new car, a new expo or even a new brand which plans on coming to India. Rarely do we think of the systems in place which facilitate all the work...
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